![]() ![]() You might wonder why you want to do this. This is an embedded Facebook App which allows you to pull the content of any Facebook page and export it into Excel. You can also see the most popular hashtag being used by people in his network was #bethegeneration. But it also shows who else is influential and who is connected in the network. In the example below, you can see is one of the most influential people in Twitter network (I am sure he will be really happy about that!). Your first few maps are free, so you can play around and try out all of the functions. You can also see the top hashtags used in your network so you can use these in future posts. The bigger the circle the more influential the person or organisation is. It means at a glance you can see who is active in your network and potentially who you should be targeting to get your information out to a broader audience. Bluenod creates a visual picture of who is influential and connected within a Twitter page’s network or hashtag. There are a few tools available which maps your Twitter network, but I found Bluenod one of the easiest to use. By including these hashtags in conjunction with #PublicRelations in a post you can extend the reach of your content. In the example below, using the hashtag #PublicRelations I can see #PR, #publicity #marketing and #socialmedia are all related hashtags. The tool allows you to see what other hashtags in Twitter and Instagram are related to your hashtag, what key influencers are using the hashtag and how much it has been used recently. It has some basics for free and more in-depth analysis in a paid version (with a free trial). This is a really easy to use hashtags search engine. These tools can take a little while to understand, some are easier to interpret and use than others but given the wealth of information available in our social media feeds it is worth spending a little time having a play around. This is not an extensive list, google social media analytics tools and you will find a long list but these are a few that I found useful. These and many others can help you to better understand your audiences and how your content is performing so you can maximise the outcomes from your social media channels. While most people working with social media are aware of channel native analytics tools, and paid services like Meltwater or Hootsuite, you may not be aware of other free (or free trial) tools available online. While a lot of the theories and frameworks I learnt about may not be relevant in the workplace, I did discover a number of social media analytics tools I wanted to share with you. I am not sitting back admiring my Facebook feed but undertaking the academic study of an emerging communications discipline. I know, I know everyone asks me how I can “study” social media. Over the past few years, I have been studying social media. ![]()
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